I believe in engaging content that offers value to real people. Making content and comms enjoyable and easy to understand is at the heart of what I do. Your audience should always be at the centre, but the vision you share internally is just as important to reach your goals. 

OneFifty Content provides expertise that leads to smarter ways of working and outstanding content and communications. Whether it’s the right strategy, the most effective governance or the final product itself, I work with you to build solid foundations that make long-term success a reality.

Values

  • Choosing thoughts and actions based on strong ethical principles and values.

  • Having the ability to put yourself in other people’s shoes and understand their feelings.

  • Pure enjoyment in what you’re doing and sharing happy moments with those around you.

  • Careful and persistent work that ensures high quality outcomes.

  • Be yourself, because everyone else is taken.

 
 

Create something meaningful

 

Meet Sade

Content & Comms Strategist
Originally from London, Sade has lived in the Netherlands for more than 8 years. She has a background in journalism, with 15 years’ experience in editorial content and comms. Since starting OneFifty Content in 2019, Sade has worked with global brands such as adidas, Rainforest Alliance, WeTransfer, and Booking.com. She is experienced in setting the strategic direction for large-scale initiatives, and supporting in the delivery phase. She is passionate about customer-centricity, data driven insights and scalable content production.

 

Collaborations

  • I worked on an assignment with the Innovation team, leading content and comms for an agricultural project based in Kenya, alongside developing branding and positioning for a carbon offsetting initiative in India.

  • I led a project with the PR & Comms team centring on a new editorial content strategy to help boost user engagement, as well as taking the lead on various Internal Comms creative initiatives.

  • This assignment included the creation and roll out of a new editorial strategy, which featured a mindfulness series with brand ambassadors like Lionel Messi and a women in sport video series produced with Condé Nast.

    During my second stint at the company I worked with the Membership team, supporting the launch of adidas' Tokyo Olympics 2020 campaign, the company’s sustainability initiative ‘Run for the Oceans’, as well as delivering premium content for top tier members.

 


What’s in the name?

The name OneFifty is a nod to British anthropologist and evolutionary psychologist Robin Dunbar, who proposed that 150 is the approximate cognitive limit of people (“meaningful contacts”) that you can can maintain stable social relationships.

Dunbar’s number is often cited by businesses and HR professionals as an inflection point for when work culture needs extra care and attention to ensure the original spirit isn’t lost. 150 serves as a reminder that no matter what business you’re in, people should always be the most important consideration.