Cut through the noise

 


Turn strategy into growth

With 15+ years’ experience across journalism, brand marketing, comms and content, I translate customer insights and business priorities into clear strategies, compelling narratives and content that strengthen brands, engage audiences and support growth.

I’ve managed large projects for global brands including Booking.com, adidas and WeTransfer, combining storytelling and data to deliver measurable results. A significant part of my work also involves implementing and improving content processes and governance.

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Sade Laja

Sade Laja

Content Marketing & Brand Strategist | Comms, Positioning & Engagement

 

Strategy, storytelling
and growth

Clients I’ve worked with

Adidas

WeTransfer

Rainforest Alliance

Booking.com

Depop

EIT Health

Testimonials

  • “Sade is quite simply the best comms freelancer the team and I have had the privilege of working with. I cannot recommend her enough – whether it be strategic input, tactical execution or simply someone to bounce ideas off she is a great addition to any comms team, and will certainly deliver value to you and your stakeholders.”

    —Ali Hankes, Head of Comms

  • “Sade is an absolute joy to work with. She is to the point, fast, sharp and constructive and was a massive support on our projects. She has the talent to create clarity and drive projects forward in an uncertain and moving environment and I wish everyone a Sade on their team!”

    —Martine Reimerink, Innovation Lead

  • “From building internal comms strategies to drive our employee engagement, B Corp and social responsibility goals, to hosting company-wide hybrid events and producing top-notch creative content, Sade’s a dream strategic sidekick and unstoppable team player with we-got-this energy.”

    —Holly Townsend, Internal Communications Lead

  • "Sade was charged with revamping our company blog and supporting the Internal Comms team. She made a real impact during her 11 months with WeTransfer, showcasing her versatility throughout. With her calm, thoughtful, practical, creative energy, Sade was able to successfully deliver on what were at times challenging projects during her stint with the company."

    -Annematt Ruseler, Global Senior Director of Comms

  • “Sade is always proactive and forward thinking in her approach, bringing the wealth of her past experience to the table to cut through the complexity of a global matrix organisation to provide practical solutions...she is a positive role model for more junior team members, and has a strength of presence and cool head that her colleagues and leaders can rely upon.”

    -Adam Reed, Global Director Digital Content Strategy

  • “As ever, it’s a real treat to work with Sade. With a background in journalism with the big hitters at the coalface, to working with enterprises and startups, Sade has what it takes to deliver all of your content marketing needs. With a collaborative style, Sade can coach you to an end result that delivers value. Hire her. You won’t regret it.”

    -Claire Thatcher, Marketing Managing Consultant

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