Conquer your content challenges
I work with companies to produce premium content that meets audience needs and business goals. I support editorial, marketing, comms and product teams with content and comms expertise that turns thinking into action and sets you up for long-term success.
Get in touch to find out more.
Sade Laja
Content & Comms Strategist | Journalist
Inspiring, engaging
and helpful content
Inspiring, engaging and helpful content
Services
Whether you need content creation expertise, guidance on positioning and decision-making, or support with achieving project buy-in, I work with you to demystify content and comms strategy. I collaborate with teams to ensure only the most engaging content and messaging reaches your audience.
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Understanding where you are now is the first step to working out where you need to get to. A content analysis highlights the areas you already have covered, while identifying the content gaps and opportunities. OneFifty also carries out a content audit, so you have strong and purpose driven foundations that ensure future success.
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What should your content operations look like? What roles do you need to make maximum impact? Or maybe you just need an interim Head of Content to help fill a gap. Whether you’re a global company that has been around for years or a smaller player in the market, it can be tough knowing who to hire or who should own what piece of the content pie. You’ll get help in mapping out your current content ecosystem so you can clearly see your reality. You’ll also get support to adapt ways of working, identify key roles and lines of reporting, right through to help with the hiring process if needed.
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Whether it’s articles, copy, videos, imagery, podcasts, messaging or campaigns, I work closely with your teams to get everyone on the same page when it comes to knowing what quality looks like - from ideation to publishing. Expertise is on hand to coach, mentor, and deliver on the creation of clear and inspirational content that will keep your target audience engaged and in it for the long haul.
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Content strategy is more than a blog and editorial calendar. Having a clear editorial mission and tone of voice, alongside solid governance, tools and brand standards, are just the tip of the iceberg when it comes to important elements of a content strategy. OneFifty is passionate about ensuring consistency in how you communicate with your customers across all channels during the different stages of their brand journey and that your goals closely align to broader business objectives. This includes helping with positioning and decision making, as well as managing stakeholders to get project buy-in to achieve the best long-term results.
Clients I’ve worked with
“Sade is quite simply the best comms freelancer the team and I have had the privilege of working with. I cannot recommend her enough – whether it be strategic input, tactical execution or simply someone to bounce ideas off she is a great addition to any comms team, and will certainly deliver value to you and your stakeholders.” Ali Hankes, Head of Comms
“Sade is an absolute joy to work with. She is to the point, fast, sharp and constructive and was a massive support on our projects. She has the talent to create clarity and drive projects forward in an uncertain and moving environment and I wish everyone a Sade on their team!” Martine Reimerink, Innovation Lead
“From building internal comms strategies to drive our employee engagement, B Corp and social responsibility goals, to hosting company-wide hybrid events and producing top-notch creative content, Sade’s a dream strategic sidekick and unstoppable team player with we-got-this energy.” Holly Townsend, Internal Communications Lead
Sade was charged with revamping our company blog and supporting the Internal Comms team. She made a real impact during her 11 months with WeTransfer, showcasing her versatility throughout. With her calm, thoughtful, practical, creative energy, Sade was able to successfully deliver on what were at times challenging projects during her stint with the company. Annematt Ruseler, Global Senior Director of Comms
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“Sade is always proactive and forward thinking in her approach, bringing the wealth of her past experience to the table to cut through the complexity of a global matrix organisation to provide practical solutions...she is a positive role model for more junior team members, and has a strength of presence and cool head that her colleagues and leaders can rely upon.” Adam Reed, Global Director Digital Content Strategy
“As ever, it’s a real treat to work with Sade. With a background in journalism with the big hitters at the coalface, to working with enterprises and startups, Sade has what it takes to deliver all of your content marketing needs. With a collaborative style, Sade can coach you to an end result that delivers value. Hire her. You won’t regret it.” Claire Thatcher, Marketing Managing Consultant
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